Piplantri, India – April 22, 2021 – Dance like a Tree is initiating the world’s largest video dance challenge supporting tree planting around the world to address Climate Change. According to Co-Directors Soani Gunawan and J. Augustus, 15 second TikTok videos are requested on the theme “If a tree were uprooted and suddenly could dance, what would that look like?”
Trees are the only time-tested, proven resource that can remove carbon from the atmosphere in a low-tech and infinitely scalable way, replicable in every country and with minimal investment. They are an absolutely essential part of the world’s efforts to reach the U.N’s Climate goals, outlined in the 2015 Paris Accord.
And making a short video of DANCING like a tree — as if it were suddenly given legs — is an enormously fun way to ensure that more trees are planted, according to sponsors.
Dance like a Tree is a worldwide consortium anchored by IB Lending, Multiversing, Las Hermanas, Friends Beyond Borders, and other Environmental groups everywhere. The group promoted the TikTok for Good #ForClimate campaign in 2019 which created 273,000 videos and 384 million views. They also supported Jimmy Donaldson “The Beast” and his successful Youtube campaign to plant 20 million trees by the end of 2019.
The new campaign is inspired by another effort the consortium promoted: the ALS Ice Bucket Challenge of 2014. That program had no official leadership, yet raised $115 million for ALS research, and inspired millions of videos. It is a model for the new campaign because the virality of such a program must come from the pure enjoyment of making a silly video (in this case, dancing like a tree) and inspiring others to do the same.
Celebrity spokespeople are Daisy Fuentes and Nigel Lythgoe, co-creator of “So You Think You Can Dance”.
Everyone who submits a video gets celebrated as a Climate Hero in the group’s Dancing Tree Hall of Fame.
Organizations supported include:
Oxford University’s Environmental Change Institute
The Harvard Climate Change Solutions Fund
The Stanford Woods Institute for the Environment
The Yale Program on Climate Change Communication within the Yale School of the Environment
To submit a video send a link to firstname.lastname@example.org