Digital Clarity Group Recognizes RDA with Voice of Customer Award

Marketing Technology Customers Give Consistently High Marks to RDA.

October 19, 2022 – New York – Digital Clarity Group, Inc. (DCG), the market research and advisory firm that helps organizations deliver world-class customer experience by partnering with digital agencies and technology vendors to capture Voice of Customer feedback, today announced that digital agency RDA has received the VOCalis Award, the only Voice of Customer award for agencies and consultancies in the marketing technology industry. The VOCalis Award exemplifies DCG’s mission to improve success rates of digital engagements by honoring those agencies that demonstrate consistent success according to their customers.

VOCalis is DCG’s Voice of the Customer (VOC) assessment program that uses customer feedback to bring transparency to the performance of digital agencies, consultancies, and integrators when implementing or servicing marketing technology solutions. Unlike “Leader” designations by other research firms, the VOCalis Award is distinctive because a large cross-section of the agency’s customers must agree that the recipient performs both consistently and exceptionally. Among the criteria for a VOCalis Award, recipients must have feedback that puts them in the top 10% of all agencies. To date, VOCalis has captured feedback about more than 400 digital agencies from more than 8,000 senior leaders at thousands of brand customers.

According to DCG’s research, 48% of RDA’s customers rate the firm’s overall performance as “Excellent” (a score of 90+ on a scale of 0-100). The industry benchmark for this rating is 11%, meaning that RDA has 4.4 times (or 436%) more customers that give them top praise than the average agency. Additionally, RDA’s average score was nearly 20% higher than the industry average, and it received a consistency rating that was three times better than others.

“We are delighted to present the VOCalis Award to RDA. This award distinguishes the agency as an exceptional provider of marketing technology services according to its customers,” said Digital Clarity Group CEO Scott Liewehr. “Interestingly, the majority of RDA customers we surveyed are on the Sitecore platform, and ALL of them are satisfied with RDA’s services. Our data indicates that most digital agencies receive positive feedback in pockets – they perform well on some engagements, but they struggle on others. This is not the case for RDA – its Sitecore customers unanimously agree that its services are top-notch, and we are proud to recommend RDA based on its excellent customer feedback.”

“The most important thing we can do as a company is to listen closely to our customers and employees. The VOCalis program and this award simply makes us a better digital consultancy. The fact that our customer’s feedback puts RDA in the top 10% of over 400 agencies is a tremendous honor. We are very grateful for this award and will continue to build our solutions and delivery capabilities around these insights”, said Chad Solomonson, RDA’s Chief Marketing Officer.

About Digital Clarity Group

Digital Clarity Group (DCG) is a market research and advisory firm that helps organizations deliver world-class digital experiences by partnering with agencies and technology vendors to capture and analyze Voice of Customer feedback. DCG delivers on its mission through its VOCalis customer satisfaction assessment program and through Partner Finder, a free platform that enables buyers to create short lists of qualified digital partners based on key criteria. Visit

About RDA

RDA engineers digital confidence. As a leading provider of digital experience and intelligent automation platforms, RDA enables enterprise teams to capture new revenue and drive out unnecessary cost. Leading brands – including Five Guys, Pandora, Kimberly-Clark, Tessco, Acuity Brands, and Georgia Pacific – have trusted RDA to drive new channels of revenue while becoming more agile. RDA is an award-winning Sitecore Platinum Partner, 4X Microsoft Gold Partner of the Year, Salesforce Consulting Partner, and UiPath Gold Partner. Visit  

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Company Name:Digital Clarity Group
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City:New York
Country:United States