In the quest to grow in today’s digital world, most landscapers know how important internet marketing is. However, the emphasis on marketing in this digital age comes with several unique challenges they have to conquer to get results.
Unfortunately, most landscapers find it difficult to establish a strong presence online let alone take advantage of the benefits of digital marketing. This is a challenge they have to overcome, or they might have to play catch up with businesses that have mastered this strategy.
The digital space has evolved extraordinarily and is changing still. However, this has made implementing successful online marketing campaigns more difficult than ever.
It is now vital for most businesses to make the shift to digital marketing as it can have a significant impact on their business goals. This is one of the major areas Golden Eye Media (GEM) has come to address since its launch.
Tailored specifically for the lawn care, hardscape, and landscaping professional – GEM is a novel digital marketing solutions group that has studied the industry and knows the ins and outs of the industry.
Their solutions are unique, and completely custom; as they help businesses in their niche grow and help increase their target market with proven business strategies.
With more than 3 1/2 years of experience in conducting businesses for several landscaping businesses, the GEM team knows how to solve their business pain points with ease.
Some of the digital marketing strategies they use are:
Social Media Marketing:
With the power of social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and Pinterest, Golden Eye Media will connect with your target audience to increase sales, build your brand and drive traffic to your website and business.
Pay Per Click Advertising:
By using PPC advertising, GEM will run ads where you will be charged only when the user clicks on your ad. Not only is this cost-effective, the success of your ad campaign can be efficiently measured to know what works and what should be stopped.
Search Engine Optimization:
The online visibility of your business is quite important. GEM makes several changes to your site content and design to help it rank higher on search engines. Your site is optimized for the search engines, and the visibility of your business will increase in un-paid, or organic search engine results.
One of the key features of any business website is the ease of use and functionality. At the same time, it also has to be aesthetically attractive to the user. All these services and more are what GEM will provide for its users.
The advantage of choosing GEM is that the moment a prospective client enters into the sales pipeline, they ensure they go down the pipeline until they’re converted; even calling and setting appointments for some high-level clients. This is why GEM has one of the highest lead conversion rates in the industry.
What this means for businesses is that they don’t get to lose prospective customers anymore. Not only will their sales increase from having new customers, they’ll also retain their old customers without having to rely on referrals.
Be sure to get in touch with Golden Eye Media at their website (www.goldeneyemedia.us), and book a free strategy call / marketing audit at your earliest convenience.