New York – February 10, 2020 – Artificial intelligence startup Simporter Inc. announced today that it has entered a subscription agreement for its software with PVH Corp., one of the most admired fashion and lifestyle companies in the world. PVH’s brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands.
Simporter uses artificial intelligence to predict consumer demand for new products. Its technology will support PVH’s ongoing strategic growth initiatives around supply chain, digital capabilities, and consumer-centricity. After successful testing in 2019, PVH is expanding use of Simporter’s software for 2020.
“Supporting PVH’s initiatives for their portfolio of iconic brands like CALVIN KLEIN, TOMMY HILFIGER, Warner, and others is an exciting opportunity,“ said Tim Hall, Simporter’s CEO and cofounder. “PVH Corp.’s embrace of technology to meet the ever-evolving needs of consumers is impressive,” said Dillon Hall, Simporter’s COO and cofounder. “Using our A.I. platform helps them move nimbly to achieve their business goals.”
Simporter is an A.I. company headquartered in Atlanta, Georgia with its R&D team in Kyiv, Ukraine. Its software cross-analyzes data from social media, product reviews, and historical sales. Unlike social listening, which tells you what consumers think today, Simporter tells you how they’ll behave and what they’ll buy tomorrow. Companies who use Simporter software increase their revenue an average +22%.
See how Simporter can empower your business to make better decisions, faster.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD,ARROW, Speedo, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.
We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 38,000 associates operating in over 40 countries and $9.7 billion in annual revenues.
That’s the Power of Us. That’s the Power of PVH.