Author Sandy Pfund Releases The World’s First Enterneering Book “Enterneering: Resilience by Empowerment”

Key user-friendly guide for entrepreneurs and high-level executives to navigate the VUCA world.

UNITED ARAB EMIRATES – October 31, 2023 – Expert Sandy Pfund has released the world’s first Enterneering® book. It is a mindset-oriented guide for exponential business enterprise success, “Enterneering®: Resilience by Empowerment – Guidance in the Ultimate Enterprise Development in the 21st Century.”

The book is a welcome resource that provides a holistic approach to short- and long-term aspects of enterprise growth and business evolution. Pfund advocates for the concept of Enterneering®, which is a fresh means of defining corporate roles and responsibilities. The idea is to manage more efficiently and allow employees to do their jobs without feeling the need to micro-manage.

As in any company, there are various dedicated roles and tasks. If executives want to be efficient and use their time for business development and expansion, they must be able to let go of their employees’ respective responsibilities. After all, if a good hire is performing, leaders can learn to better trust their staff by employing the Enterneering® ideas to effectively back off and let them do their jobs.

“Enterneering® is an actionable process for executives and business owners to be more effective withintheir companies,” said Pfund. “Corporate cultures are in constant flux due to vulnerability, uncertainty, complexity and ambiguity (VUCA)Instead of doing the work of others, it is incumbent upon leaders and decision-makers to not be distracted with everyday tasks and instead work smarter for resilient enterprise growth and inevitable expansion.”

Pfund continued, “Enterneering® is a great way to identify the concrete work that must be performed by high-level executives. If you are part of a C-suite, an entrepreneur or senior corporate leader, you will immediately relate to the invaluable information in my book. You will identify meaningful success and growth. Allow people to do what they do best and manage smarter. I have included real-world examples and insights to make changes that make good business sense. “Enterneering®: Resilience by Empowerment” provides structured steps for modern enterprise management, as well as a go-to continuous companion for your personal development.” 

Some of Sandy Pfund’s most successful insights include:

  • Benefits gleaned from executives who consciously and consistently focus on company goals.
  • Success in overcoming micro-management or authoritarian business infrastructure.
  • Priorities that result in building successful businesses.
  • Stepping out of your comfort zone.
  • Incorporating Enterneering® while trusting operations and departments to perform their specific roles.

About Sandy Pfund

Originally from Germany, Pfund is an experienced CXO and Managing Director. He understands corporate dynamics and challenges. Pfund successfully built and expanded conventional organisational forms, subsequently transforming businesses into agile working environments.

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