San Diego, CA – Jul 31, 2019 – Beauty Bakerie, the boundary-breaking cosmetics company, is launching a second initiative in South East Asia for its charitable foundation, Sugar Homes, continuing the company’s early mission to provide strategic development funds for small, female-led orphanages around the world and to make a critical and sustainable difference in the lives of underserved children and their community.
“When I joined the company in 2015, we were faced with structuring an executive team and positioning for rapid expansion,” says Nicholas Lara, Beauty Bakerie’s 27-year-old Chief Operating Officer and Co-Founder of Sugar Homes. “At the same time, we set an intention from day one that we would find a meaningful expression to give while we were growing, and our investment in children represents an integral ingredient in Beauty Bakerie.”
Inspired by Beauty Bakerie Founder Cashmere Nicole’s personal experience as a woman and entrepreneur, Sugar Homes nurtures a partnership with one orphanage at a time to ensure the fundamental rights and needs of orphaned children are met, and to instill a sense of hope for the future. Initial funding began with Hopeworth Children’s Foundation in Kasese, Uganda.
Lara implemented a two-pronged approach, guiding Sugar Homes to partner with an existing orphanage to strengthen the resources available by funding basic needs of food and shelter. Once goals are met, funding shifts to implement a solid educational component. The newest initiative for Sugar Homes establishes a partnership with the One Love Orphanage in Indonesia and begins with support to build a new, expanded home for children between the ages of 1 and 16.
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Launched in 2016, the 501(c)(3) charity ensures that all donations go directly into nurturing and transforming the lives of the children. To date, Beauty Bakerie has provided over $110,000 in charitable funding, including Hopeworth Children’s Foundation, where the donations have served to complete construction of a new building, to install security measures such as proper fencing, and to furnish the expanded school with educational materials and supplies.
“Giving money isn’t the marker we set for success,” says Lara. “Our true goal is to set in motion a cycle of hope that fuels the independence and future of the orphanage. We are ready to add a new partnership to Sugar Homes precisely because our spark of hope has ignited Hopeworth to take powerful steps to provide for a successful future, notably by directing increased emphasis to the orphanage’s Worth a Haven Foundation, which allows them access to greater public funding and grants.”
Beauty Bakerie’s commitment comes as part of a sustained effort by young brands determined to stand with small, underserved communities and to bring about change and awareness. From inception, companies like Beauty Bakerie view social responsibility as central to the identity of the brand, where a charitable component is woven into the infrastructure of the business not as an afterthought, but as a cornerstone.
“Embracing social awareness isn’t an extra layer, it is baked into everything we do, and everything we stand for,” says Cashmere Nicole, Founder and CEO of Beauty Bakerie. “Nikko’s contribution to that goal has focused our efforts and is in large part the reason we are able to take this important next step for Sugar Homes.”
Beauty Bakerie is a San Diego based cosmetics company that believes in sweetening the lives of others. Founded in 2011, the cruelty-free, vegan friendly beauty brand uses the ingredients of love and acceptance to create a recipe for progress. Named the fastest growing private company in San Diego by SDBJ in 2018, Beauty Bakerie is sold in over 600 locations in the U.S. and is available in over 120 countries across 5 continents. Beauty Bakerie recently shattered perceptions about beauty and skin in 2018 by being the first to recalibrate its foundation range to number the darkest shades first. Also known for cult favorites like HD Flour Setting Powder and Smudge-Free Liquid Lipstick, the brand has amassed over 1M followers across Facebook, Instagram and Twitter. Follow Beauty Bakerie at:
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