By launching their new website, the Sweden-based retailer is able to better serve their customer base and launch multiple brands and websites from a single user interface.
Fjällräven, a brand of Fenix Outdoor International and retailer of functional and durable outdoor gear, partnered with Luminos Labs to launch a new digital commerce experience on Episerver. Their new solution allows Fenix and their brands to launch multiple brands and websites from a single user interface and deliver an enhanced digital experience to its shoppers.
Swedish for “The Arctic fox”, Fjällrävenis a Swedish company specializing in outdoor equipment — mostly clothing and rucksacks. It was founded in 1960 and went public in 1983 with a OTC listing in Stockholm. As part of this initiative, Fjallraven was the first brand launched as part of Fenix’s multi-brand website launch strategy. The group also includes the Tierra, Primus, Hanwag, Brunton and Royal Robbins brands, all global players in developing and selling clothing and equipment for an active outdoor life.
“When Fenix Outdoors AG sought to bring their global business lines – both B2C and B2B channels – together in one digital commerce ecosystem, we knew the challenge would be great,” said Nadir Ali, Head of Digital, Fenix Outdoors AG. “We chose Episerver to be the backbone of our new digital experience, and together with our partner, Luminos Labs, we successfully launched the new Fjallraven.com. Episerver’s flexibility to manage multiple brands, sites and catalogs across multiple geographies and languages in one seamless, marketer-friendly user interface was a great asset to us as we map out future experience releases in the coming months.”
The new Episerver platform that was implemented for Fjällräven has a strong integration with inRiver as its Product Information Management (PIM) system connecting to their ERP. In addition, an Open-API architecture was created to support a wide array of potential integration needs, scalability, as well as the ability to launch B2B sites in future phases, on one platform that can support both B2B & B2C.
“With customers across the world, we knew that updating our digital presence with a platform for the future would secure our growth trajectory in the outdoor adventure market,” said Ali. “With plans to further integrate our back-end with new ERP, PIM and other platforms, Episerver’s open-API architecture made it an easy decision to cement Episerver as the foundation for future digital success.”
In 1960, ÅkeNordin founded Fjällräven in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside. Since 2014,Fjällräven has been a subsidiary of Fenix Outdoor International which is listed on the Nasdaq OMX Stockholm.
For more information, please visit www.fjallraven.us.
About Luminos Labs
Luminos Labs helps businesses implement and integrate best of breed digital commerce platforms, that attract, convert, and retain more customers while providing the confidence that their digital commerce system is stable and reliable. They specialize in planning, designing & building highly-complex B2C, B2B and B2B2C digital commerce solutions across retail, manufacturing, and distribution industries. Luminos Labs partners with leading digital commerce & omni-channel management solutions like Episerver, InRiver, and OrderDynamics.
For more information, please visit www.luminoslabs.com.
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA.
For more information visit www.Episerver.com.