United States – July 3, 2018 – Software-as-as-service (SaaS) is no longer out of reach for small businesses and continues to gain momentum as many industries deliver more affordable, easier to use solutions. A strong SaaS tool that helps small businesses execute on strategy and achieve important milestones doesn’t have to be expensive, and that’s an important theme for Handle Your Own PR (HYOPR), the PR industry’s SaaS platform designed exclusively for small businesses, startups and entrepreneurs. This DIY PR service provides everything a business needs to run its own PR campaigns, from media contacts and education to pitch- and press release-writing tools and community.
“We make PR accessible to those whose needs fall between agency-level support and DIY,” says HYOPR Americas President Krista Bordner. “We’re targeting the businesses that know PR is important, but don’t have the budget to hire an agency or the skillset to manage it on their own. There are many small businesses with incredible stories to tell, and we help them share that story with the media that want to hear from them.”
HYOPR offers services designed to help users more effectively tell their story through media relations, including:
• A robust media contact database that provides thousands of media contacts, from print, TV and radio, to websites, blogs and influencers
• A customization tool that offers users the ability to send pitches and media releases directly from the platform
• Templates, eBooks and resources to help users get up to speed on the PR process
• A strong community with weekly, live office hours, as well as ongoing discussion and support via a private Facebook group where users strategize and talk through questions
For those looking for more hands-on support, HYOPR offers a variety of a la carte options, from writing and editing services to one-to-one coaching and “done for you” PR support. Bordner continues, “We’re the perfect “middle” solution for small businesses—we hold our clients’ hands and give them everything they need to be successful and timely with their PR efforts, from light touch to full-service solutions.”
HYOPR is available now in the US and in Australia. Visit www.handleyourownpr.com for more information.