“With Stores, we’re giving photographers everything they need to make money from their images”, says Picfair founder Benji Lanyado, “Picfair does all the difficult stuff – the licensing for downloads, the production and delivery of prints, and the maintenance of their store. All the photographer needs to do is upload and name their price.”
Picfair’s Stores represent a ground-breaking combination of services for photographers – the control and personalisation of a website builder; the commercial capabilities of an e-commerce platform, and the exposure of a marketplace, with added price control and fair royalty splits.
“No-one has done this before,” says Lanyado, “until now, the commercialisation options available to photographers have been fragmented and unfair – website builders give you a storefront with no fulfilment; and marketplaces, if they let you in, take the majority of a your royalties away from you. We’re bringing everything together, with the photographers in control – simple, open and fair.”
“While our marketplace will continue to bring together images uploaded by thousands of Picfair photographers across the globe,” continues Lanyado, “our photographers’ Stores are for their images and theirs alone. We want our photographers’ stores to become the online home for their photography – thousands of local photography stores across the globe, all feeding into a central hub.”
Picfair launched in 2014 with seed funding from angel investors including Reddit founder Alexis Ohanian and Google Ventures partner Tom Hulme. The platform has grown into a community of over 35,000 photographers in 130 countries, with a library of over 6 million images ranked by Picfair’s curation algorithms on its marketplace. Images taken by “amateurs” and championed by Picfair have already been licensed for the covers of top-tier publications and in marketing campaigns by global brands.
In August, Picfair launched printed products alongside its editorial, commercial, and advertising licensing options, giving photographers the ability to sell their images as canvases and prints, produced and shipped globally by Picfair.
Company Name: Picfair
Contact Person: Ian Petras
Email: Send Email
Address:5 New Street Square
Country: United Kingdom