What is the most desirable hair color? Well, a study conducted by hair extensions brand, Gee Hair reveals all. The hair extension brand analyzed the number of online searches for over 100 different hair dye shades.
The study found that the most in demand hair dye globally is light brown! But it’s not the same everywhere:
- Light brown was the favorite in the USA
- Australia and the UK prefer ash blonde
In both the USA and Australia, “blue black hair dye” polled a respectable second place.
In the past year in the UK, more than 133,000 Google searches were made for the term ‘Ash Blonde Hair Dye’, and it’s no surprise given it’s fresh, icy and unique look. This shade has been growing in popularity for over a decade according to kwfinder.com data.
Geehair founder, Hana Johansen, comments:
“We decided to look at demand in search engines for various types of hair dye because when someone is searching for hair dye, they’re often looking to change their hair colour. So this actually gives us a really interesting look at what color people wish their hair was. As a brand that exists to help people have the hair they want, this was absolutely fascinating for us.”
In a separate study, the brand also polled 2,000 Brits to ask what hair color they thought was sexiest. The survey found blonde is a winner with men, while women find brunette sexiest.
Hana is keen to emphasise though that your hair’s all about what you want, adding:
“It’s fun to find out what other people find sexy. But for us, what you do with your hair should be all about what you want – and not what others find attractive. That’s the great think about the products in the hair case industry. Between extensions and dyes, anyone really can have the hair they want.”