Ryan Niddel has been instrumental in modifying the company culture during the past year resulting in a high degree of growth while transitioning to a corporate environment.
June 2, 2022 – Salt Lake City, UT- Over the past couple years MIT45 has accomplished something few companies ever achieve, a shift in culture from startup to a corporate environment. This is currently reflected in the growth of sales, innovations and refinements in manufacturing and operations, and the growth of teams in multiple departments. Mr. Niddel has played a significant role in revamping the company culture for the next stage of development helping to solidify their position as one of the leading kratom companies in the industry.
MIT45 has grown into one of the top kratom brands, particularly over the last 2 years, and is now recognized as the Gold Standard in the industry. Recently they were recognized in LA Newswire for the excellent corporate culture developed over the previous couple of years and for providing a work environment of inclusion and diversity that has improved the performance of the staff. They were also recently recognized for a Top 3 Innovator in 2022.
Mr. Niddel has a proven track record in helping companies maximize their full potential through increasing earnings and EBITDA revenue, improving operational efficiency and reducing costs. His reforms can be felt in every aspect of the company, helping to create an inclusive work environment, a healthy work-life balance, and an opportunity for growth for the employees through mentorship programs. He has further created a productive environment where every employee has an equal chance to grow.
Spearheading the push for change developed a new innovation that will add 8-figures to the company this year alone. The sales division has implemented digital sales cards to help the sales reps reach new levels of growth while working smarter. The result of this innovation has been an improvement in efficiency by providing real-time updates on prices for vendors, helping them make informed decisions when placing orders, customizing the individual sales process to each vendor, and providing a tracking feature that provides details to help the team follow up with the potential customer.
As Ryan Niddel stated, “The founders did an amazing job of growing the company to an incredible level of revenue and maturity. After getting to know them both a bit better, they agreed they needed a little help taking the business to the next level due to the complexity required. Because of the great relationship we had, I was able to implement some improvements in a few different areas.
We created a sales environment that is customer centric while still honoring our hyper-growth initiatives and desire to rapidly acquire additional market share. This process required our sales team to dig deep into additional training and refine their skill set. Then we implemented an industry leading consultative sales process focused only on what is best for the client while sharing our entire catalog of products.
Moving to operations, we systematized our internal manufacturing process to the latest evolution of 6 Sigma and Lean Manufacturing processes available. This proved to be challenging with the physical footprint of our manufacturing floor particularly when considering the rapid growth and personnel constraints during the pandemic. We then moved manufacturing to our partner facility and further refined manufacturing ultimately achieving a staggering improvement in efficiency and profits.
During this time we decided to adopt the best practices of Fortune 500 companies in our accounting department. While the updated processes were certainly the best practices for our company to adhere to, the growth curve associated with the new processes was incredibly labor intensive. The learning curve brought us all together and created a more unified environment across the organization.”
MIT45 has nurtured their culture of excellence over the years and Ryan Niddel, through his innovations and modification to the company culture, has helped keep MIT45 on the right track. It appears there are no limits what this company taking over the kratom industry can achieve.
You can learn more about MIT45 by going to MIT45. To learn about MIT45 wholesale opportunities and why it is the fastest growing brand in convenience stores go to Mit45Merchants.com
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