Tips on How to Work With Journalists

It is an undeniable fact that all our media, whether print, digital or broadcast, it’s all running because of the journalists and the public relation practitioners out there. The practitioners make the content and the journalists bring it in front of the masses so yes, it’s quite important for both these parties to collaborate and work together in an effective way so that our media can be made better and it can have a positive impact on the lives of the public.

According to Chris from Top Asian Startups ( “A Journalist and PR relationship is most of the times quite tense and this tension is there mainly because of the individual expectations of the parties from one another. But, no matter what it is a PR rep will always need the assistance of a journalist to spread the word and similarly, a journalist will always need the help of a PR rep in order to run his organization. Now, if you are someone who just stepped in the PR field and if you really want to be on top of a journalist’s go to list then you need to stick with this article a little longer. Today we are going to jot down some of the best and the most useful tips that can help you interact with journalists in a better way and hence you can be in their good books.”

1-Be responsive

“Journalists are always working at a faster pace and you cannot just test their patience by making them wait. So, when your phone rings or when you get an e-mail notification from any media person. Make sure to respond to it as soon as possible. This technique is pretty obvious and it can help you a lot in the long run so try to stay as active as you can. The unfortunate thing here is that the journalists won’t be as responsive as you and you have to bear with that. So, have a big heart and make the sacrifice yourself to be in their good books,” says Ash from PR India Wire (

2-Provide all the information your editor needs

Your editor is your best friend at this moment and you don’t say no to your best friend and you don’t keep any secrets for them. So, always provide all the information your editor has asked for, just don’t make him wait for your replies and don’t just give him a rough or a half story. In fact, you should be thankful that your editor is taking enough interest to ask you a lot of questions. The more questions he asks, the better it is for you because you clearly don’t want your story to be disseminated in an unwanted way.

3-Follow the directions

If your editor or journalist is asking you to add photos in your Press Release then don’t rethink it and just do it. In simpler words, just try to follow the directions given as accurately as possible. You don’t want your editor to send you the PR back again and again to make certain amendments so the wiser thing to do is to follow all the directions and instructions in the first go.

4-Understand the audience of the journalist

While sending press release to journalist, remember one thing. Whatever news or information you are disclosing, it’s not for the journalist, it’s for the audience instead. So, your focus should be the audience of the journalist. If you understand that audience and provide relevant content then it is but very obvious that the journalist will also show some good interest in you.

These are a few tips that can help you interact with your journalist in a better way. So, use these tips and we assure you that you won’t be disappointed with the results.