Melbourne, Australia – 31 May, 2019 –Brisbane-founded Moovosity, a startup whose platform provides physical education and movement software for children, has closed a seed funding round led by Uluwatu Capital.
The funding will assist the development of the technology platform, and fuel the company expansion into primary and secondary schools across Australia.
Once launched in cities including Brisbane, Sydney and Melbourne, the company has set its sights on expanding further across Asia, UK and the US.
Led by Scott Jenson, Mal Mizen and James Cotton since 2018, the platform was born to revolutionise the way kids learn to move, and underpinned by the science of fundamental movement skills positively impacting health, wellbeing and academic performance.
Moovosity has partnered with the University of Queensland’s pedagogy experts to create all movement programs, teaching resources and curriculum mapping that underpins Moovosity’s solution and partnered with QUT to provide research outcomes on Moovosity’s impact on physical activity levels, competency improvements and student-led engagement in physical activity.
Scott Jenson, CEO and co-founder of Moovosity, said: “We have an amazing opportunity to address the lack of movement in this country. It is remarkable that fundamental movement skills have declined by 30% in Australia since the 1980’s.“
“A root cause of childhood inactivity is the significant decline in movement skills such as running, jumping, throwing and catching compared to previous generations. These skills are critical for all children to move with confidence and a sense of enjoyment, which is what Moovosity is focussed on.”
James Cotton, Founding Partner of Uluwatu Capital, said: “Children are moving less than ever before. As a result, we are seeing significant impacts on the health and wellbeing of younger generations. Moovosity is aimed at solving that.”
It comes as research from WHO estimates that physical inactivity costs the global economy US$68 billion per annum, US $54 billion in direct health costs and a US $14 billion loss in productivity. In Australia alone, 1 in 4 children aged between 2 – 17 are overweight or obese, and the annual economic cost of pre-school overweightness alone is $17 million. Adding further tension to affecting change is the fact that only 27% of primary schools have a specialist PE teacher – demonstrating a significant capability gap for the majority of educators with the responsibility for teaching these skills to children.
The WHO Action Plan calls for physical activity, movement, health and wellbeing to be embedded into school curriculum, government planning and community networks to arrest the alarming trends.
“We have the chance to help children improve their quality of life, health and well being, and that’s way too exciting to not put in a higher gear. So we have decided to invest andaccelerate the development and growth of Moovosity,” James Cotton said.
To arrange interviews:
Phone number: 0423 895 840
Moovosity’s platform provides physical education and movement software for children, that revolutionises the way kids learn to move, and is underpinned by the science of fundamental movement skills that positively impacting health, wellbeing and academic performance.
See further information at https://moovosity.com/
About Uluwatu Capital
Uluwatu Capital is a unique Impact focused venture capital firm, using investments as a force for good. We work with fellow entrepreneurs to make the world a better place for future generations, investing in purpose driven technology businesses run by entrepreneurial people with a shared vision and potential to scale. Uluwatu was founded by James Cotton after he sold CMO COMPLIANCE Software for $100m.
See further information at http://uluwatucapital.com/