Web 3.0 Capabilities Bring Two-Way Audience Engagement, Multiple Live Streams, First-Party Data; A Response to Digital Marketers’ Need to Deepen Interaction.
San Jose, CA – January 19, 2023 – Engagez, a global leader in digital engagement and virtual event solutions, announced the release of EZ Live, with unparalleled interaction and branding capabilities. This next-generation collaboration and live stream solution heralds a new era for online engagement, giving web-based audiences more autonomy to engage in two-way and multi-channel video communication, peer-to-peer networking, and immersive experiences.
Engagez clients, primarily B2B enterprise organizations spread across the globe, will be able to use the new service immediately. It increases the brand-forward experience they currently enjoy from the platform while delivering new opportunities to provide personalized experiences and capture more audience insights with substantive analytics.
According to Forrester’s report, Marketers Must Work Harder To Measure Virtual Event Success, “Post-pandemic, marketing leaders plan to keep virtual events as a permanent element in their marketing mix; according to industry analyst Forrester Research’s Q3 2021 B2B Enterprise Marketing Events Trends Survey, 63% of marketers intended to run the same number or more virtual events over the next 12 months.”
“Amid the pandemic, most organizations jumped into online meeting tools for their internal and external gatherings, mostly offering a humdrum user experience,” said Robert Petrossian, CEO of Engagez. “Now we find organizations looking at short-form to long-form events and everything in between including establishing virtual campuses that are perpetual environments for digital engagement with their entire ecosystem of clients, prospects, partners, and employees.”
The company said that commonly, client requirements include the need to control the look and feel of every touchpoint to eschew one-off webinars in favor of a more coordinated approach. EZ Live further allows webinar producers and digital marketers to repurpose content and plug its analytics into their existing MarTech solutions (HubSpot, Salesforce, Marketo, etc.).
“Delivering immersive experiences to help connect brands with their audiences online requires a robust and flexible enterprise platform,” said Margaret Launzel Pennes, CEO of creative agency POP Experiential. “Key capabilities like the ‘green room’, white-labeling, custom deep link URLs, live polling, voice/video/chat enabled Q&A, ‘emoji’ reactions, instant one-on-one video meeting, and ready breakout rooms are all made easily accessible for our clients via EZ Live,” she added.
Engagez (http://engagez.com) is an industry-leading B2B digital engagement platform for immersive virtual events, webinars, and persistent campus and community environments. Its enterprise-grade cloud software environment enables clients to easily create customized and branded online gatherings that drive engagement, delivering the best return for organizers, participants, and sponsors.
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