COWALA CO. LLC Announces Availability of New Software Solution for Families

A North Carolina based, woman-owned mobile app startup hopes to revolutionize the way modern families manage household chores.

Wilmington, NC – July 30, 2019 – It wasn’t the Raleigh-Durham tech hub announcing North Carolina’s latest tech product launch. Today in the unlikely coastal city of Wilmington, North Carolina, COWALA CO. LLC announced the availability of their new, family-oriented mobile software platform for managing household chores. The Chorez™ App, along with their branded earnings debit card for parents and kids, helps parents teach their children about the value of hard work while taking the hassle out of household chores.

The founders of Chorez™ were trying to solve a problem that they faced on a daily basis in their own family while tapping into the $50 billion dollar, millennial tech parenting market.

“The Chorez™ App is the fruit of over a year of product research and development. We have built a platform that solves the most common frustrations of parents and kids when it comes to family chores,” said Christine Robichau, mom and Head of Operations at COWALA CO. LLC. “It really was a labor of love, and while our family loves using the platform, it’s time to share it with the rest of the world.”

Positive Traction

Some customers were able to download the app, available for both Apple and Android platforms, after a July 10 soft-launch, and the feedback is overwhelmingly positive with an average customer review of 4.7 out of 5 stars.

The app goes beyond the offerings on the market today by introducing some innovative technology such as photo-review of chores so that parents don’t have to chase after their kids to assure that chores are done well. Parents can also set minimum weekly expectations for chore completion before a child unlocks earnings, which teaches children about consistency.

One of the key features of the platform is the integration of digital payments that allows a parent to release earnings digitally to a child’s Akimbo | Chorez™ Prepaid Mastercard®, which means no more scrounging for cash on paydays.

Robichau notes that, “We heard lots of parents lament the fact that platforms such as Venmo and PayPal are unavailable to minors – we have solved that problem.”

“We listened to what other parents were asking for. We worked to understand the pain points of families, and we built the technology around those needs. To see kids engaged with household work is a magical thing in a space where, more often than not, kids are frustrated and parents feel defeated,” said Robichau.

Chorez™ App Availability

Chorez™ App is available immediately on the App Store and Google Play as a mobile download. COWALA CO. LLC’s commitment to deliver the best in family focused software is the first offering from the new company. Learn more about the Chorez™ App on the company website at

Established in 2018, COWALA CO. LLC, a privately held, woman owned business, is the newest tech venture to launch in the Wilmington region of North Carolina which has in recent years produced successful tech startups such as Untappd, Apiture and the only tech unicorn in the region, nCino, a financial tech venture backed by Live Oak Bank.

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COWALA CO. LLC and the Chorez™ App are either registered trademarks or trademarks of COWALA CO. LLC in the United States and/or other countries.

The names of companies and products mentioned herein may be the trademarks of their respective owners.

For more information and interview requests (press only):

Christine Robichau, Head of Operations

For More Information on the Chorez™ Platform:


(Attribution: COWALA CO. LLC)

COWALA CO’s Co-Founder and Head operations, Christine, with her son, Isaac Robichau.

Isaac Robichau shows off his earnings on the new Chorez™ app.

Isaac Robichau loves having a debit card for his Chorez™ earnings.

The Chorez™ earnings platform makes keeping up with household chores convenient and easy.

Media Contact
Company Name: Chorez™
Contact Person: Christine Robichau
Email: Send Email
Phone: 910-679-6969
City: Wrightsville Beach
State: NC
Country: United States