31st May, 2019 – LONDON – The global business and communications consultancy Sterling Media has won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018, which took place at the London Hilton on Park Lane on Friday 22nd June 2018.

A key highlight of UK-India Week (18-22 June 2018), the UK-India Awards 2018 recognise innovative and path-breaking individuals and organisations that are making a significant contribution to the strong global partnership between Brexit Britain and Global India. Hosted by Indian film actor Vivek Oberoi, the awards were attended by 400 senior leaders from the world of business, politics, diplomacy, arts & culture, and the social sector including The Mayor of London Sadiq Khan, Foreign Minister Rt. Hon Mark Field MP, and Indian actor Shilpa Shetty who was presented the ‘India Inc. Global Indian Icon Award’.

Headquartered in London with offices in India and Dubai, Sterling Media was founded in 1995 with a mission to drive innovation by bringing brands closer to their purpose in more meaningful ways. The company represents SME’s, FTSE 100 companies including billion-dollar hedge funds, disruptors, innovators, high profile celebrities, influencers, governments and major organisations such as the United Nations across several industry sectors.

Sterling Media has developed a strong reputation as one of the first communications agencies in the UK to drive thought-leadership strategies for Indian narratives across politics, culture, social advocacy. Some of the breakthrough campaigns spearheaded by Sterling Media includes:

  • Social impact projects for philanthropists, corporates, the United Nations and other NGOs. From launching the END7 campaign to fight lymphatic filariasis in India which comprised a mass drug administration programme targeting 450 million Indians, to promoting the UN’s Sustainable Development Goals to 1.3 billion people in India, to working with UN Women UN Environmental Programme (UNEP) to spread the educational and social good messages of films such as Pad Man and Toilet: Ek Prem Kata.
  • Launching the marquee and quintessential British brand Aston Martinin India.
  • Leading the global communications for the 2018 Commonwealth Business Forum as part of the biennial Commonwealth Heads of Governments Meeting in London this year. Natasha Mudhar, the company’s Global CEO, was also appointed to the Advisory Board at the Commonwealth Enterprise and Investment Council (CWEIC), which seeks to connect and expand the partnership within the Commonwealth 53 nations, Including India, the largest Commonwealth nation.
  • Being recognised as the first communications company internationally to take Indian cinema global. From elevating the profiles of leading talent such as Akshay Kumar to Amitabh Bachchan through to raising awareness of major productions such as 3 Idiots and Dangal, Sterling Media has been a pivotal vehicle for magnifying Bollywood on the global stage.

Speaking about Sterling Media’s win, Global CEO Natasha Mudhar said: “We are deeply honoured and humbled to receive the PR Firm of the Year award from the UK-India Awards. Sterling Media has always championed the partnership between India and the UK in business, politics and culture and we are delighted to have been recognised for our contribution to the UK-India relationship.

The two nations hold a bond that goes beyond a transactional relationship, becoming a truly transformative one. From the huge demand for specialist doctors and engineers from India in Britain to the UK’s commitment to engaging India as a primary trading partner, the UK-India partnership is proving unbreakable.” 

The host of winning businesses across India and the UK also included Standard Chartered, which won The British Asian Trust’s Social Impact Project of the Year, and the London Stock Exchange, which was named The State Bank of India’s Financial Services Organisation of the Year.

Speaking about the UK-India awards and the partnership between the two nations, The Mayor of London, Sadiq Khan, said:

“A significant part of my job is getting the message out to our friends and allies around the world that, despite Brexit, London is – and always will be – open. It was a message I was proud to take to India last year when we took a delegation of businesses to the great cities of Mumbai, Delhi and Amritsar. And one of the most rewarding aspects of our visit was helping to forge new deals – deals that would create new jobs, opportunities and possibilities for Londoners.

“We are doing all we can to boost our links with India. Not just in the fields of business and commerce, but across our cultural and creative industries too. Whether it’s a love of Bollywood or Biryani, cricket or Kabaddi, I know our relationship today is rooted in our shared interests, our shared values and our shared way of life.

“I congratulate all the nominees and winners at these Awards and I hope they will forge new connections that will allow our city and our countries to grow, flourish and thrive for many generations to come.”

This year, the inaugural session of UK-India Week saw senior figures from the UK and India convene for high-level engagements and celebrations of the bond between the two countries. International Trade Secretary Rt. Hon Liam Fox MP, Secretary of State for Digital, Culture, Media & Sport Rt. Hon Matt Hancock MP and Shadow Foreign Secretary Rt. Hon Emily Thornberry MP addressed the launch event at the Taj Buckingham Gate Hotel on Monday 18 June.

The 5th annual UK-India Leadership Conclave (20th-21st June this year), featured a line-up of major business, industry and political leaders in the first ever two-day residential summit devoted to growing and developing the UK and India’s strategic relationship. During the conclave, Sterling Media’s Global CEO Natasha Mudhar participated in the Social Impact Roundtable, due to the company’s expertise in leading major social advocacy campaigns. During the panel, Natasha highlighted the power of companies for social good, how companies can be simultaneously profitable and purposeful, why social impact needs to be a company-wide initiative and not just a tick box.

Liberal Democrats party Leader Rt. Hon Sir Vince Cable MP, Former Secretary of State for International Development Rt. Hon Priti Patel MP and Shadow Secretary of State for International Trade & Climate Change Rt. Hon Barry Gardiner MP were among senior UK figures speaking at the Conclave, where discussions focused on the road ahead as Brexit Britain meets Global India.

Manoj Ladwa, Founder of UK-India Week and India Inc., said: “The winning partnership between the UK and India is fostered and enhanced by inspirational figures at the cutting edge of technology, innovation, business, international relations and culture. The UK-India Awards and 100 Most Influential reflects the breadth and depth of those championing this flourishing and dynamic global relationship. While we can never possibly recognise everyone driving this partnership forward, it is vital that we celebrate the most impressive, outstanding and inspiring work to strengthen the bond between our two nations.”

For more information, please contact:

Sterling Media

Tel: +44 (0)20 7801 0077


About Sterling Media:

Sterling Media is a multi-disciplinary, global business and communications consultancy, founded in 1995 by business entrepreneur Teji Singh – one of the first women from an ethnic background to set up an international communications agency in the UK – with a mission to drive innovation by bringing clients closer to their goals in purposeful ways, creating more meaningful experiences, deeper connections and compelling narratives. 

Our dynamic, expert team – made up of high level multi-cultural creators, thinkers, doers and communicators – is dedicated to delivering strategies to not only address business and communication challenges faced by clients, but to help them adapt and thrive to reach their business and societal goals. This has earnt the agency the respect and recognition as market leaders in representing clients corporates including multi-billion dollar hedge funds, consumer brands, charities and campaigners, high-profile celebrities, governments, global thought-leaders and influencers, to entrepreneurs, disruptors, innovators, small businesses to major global organisations such as the United Nations, across a number of industry sectors.

We work with a high number of industry leaders including Aston Martin, 20th Century Fox, Sony Pictures, Paramount Pictures, Reliance, Western Union, Lloyds Banking Group, United Nations, Morgan Cars, Jamie Oliver Food Foundation, The Global Goals campaign, Harrods, Ralph and Russo, Metro Bank, Powerboat P1 World Championship, Sabin Vaccine Institute, Entertainment One, Sun Global Investments, Bill and Melinda Gates Foundation, The Bird Group, RationalFX, Xendpay, The East India Company, GODAN, Commonwealth Enterprise and Investment Council, Yes Bank, Virat Kohli Foundation, and Nosh Detox.

For more information, visit: | @_sterlingmedia_

About UK-India Week:

UK-India Week (18-22 June) celebrates the strong partnership between the UK and India and is a catalyst for promoting opportunities for future collaboration. It features the 5th annual UK-India Leadership Conclave (20-21 June), a landmark event for identifying ways to grow and transform the strategic partnership between ‘Brexit Britain and Global India’. Featuring events and symposia organised by India Inc., UK-India Week begins with the launch if the 2nd edition of India Inc.’s popular ‘100 Most Influential in UK-India Relations’ power list (18 June), and concludes with the second annual UK-India Awards (22 June), which celebrates UK-India ties across all sectors.

About India Inc.:

India Inc. is a London based media house that produces incisive content and events on investment, trade and policy matters relating to India’s increasingly globalised economic and strategic agenda. Its flagship publication, India Global Business, is a fortnightly publication with a readership of over 100,000 business and policy leaders worldwide. In addition, India Inc. also organises several high impact events, including the annual UK-India Leadership Conclave, UK-India Awards and the ‘Go Global’ Trade & Investment Forum. India Inc. was founded in 2011 by strategist and entrepreneur Manoj Ladwa.


About the UK-India Awards Judging Panel:

Lord Marland is Chairman of the Commonwealth Enterprise and Investment Council and Enterprise and Investment Company Ltd. He retired as the Prime Minister’s Trade Envoy and Chairman of the Business Ambassador Network in 2014. He was Minister for the Department of Energy and Climate Change from 2010 – 2012 and subsequently for the Department for Business, Innovation and Skills.

Priti Patel was first elected as the first Member of Parliament for the Witham Constituency in May 2010 and was subsequently re-elected in May 2015. In July 2014 Priti was appointed as Exchequer Secretary to the Treasury. From the 2015 General Election until July 2016 she served as Minister for Employment at the Department for Work and Pensions. From July 2016 until November 2017 Priti served as Secretary of State for International Development.

Barry Gardiner is the Shadow Secretary of State for International Trade. His twenty years in Parliament have seen him hold ministerial office in three government departments: Northern Ireland, Trade and Industry and Environment. In 1999, Barry established Labour Friends of India and is its current Chair. Barry has led many trade delegations to India over the years.

Sunil Bharti Mittal is the Founder and Chairman of Bharti Enterprises. Sunil has been the pioneer of the mobile revolution in India. Sunil is closely associated with spearheading the Indian industry’s global trade, collaboration and policy – he has served on the Prime Minister of India’s Council on Trade & Industry. Sunil is a recipient of the Padma Bhushan, one of India’s highest civilian honours, awarded to individuals for demonstrating distinguished services of high order.

Barkha Dutt is an author, television journalist and broadcaster. She was part of NDTV’s team for 21 years, during which she hosted award winning shows like We the People and The Buck Stops Here. Barkha has won many national and international awards, including the Padma Shri, India’s fourth highest civilian honour.

Edwina Dunn is co-founder of dunnhumby, the pioneering company behind Tesco’s Clubcard, My Kroger Plus and other loyalty programmes around the world. She sold the business to Tesco in 2011, by which time, it had grown to an organisation of 1500 people, reaching 350 million customers in 25 countries. Having retired she returned to a new innovation challenge. She is now CEO @ Starcount, a consumer insights company that combines the science of purchase and intent and brings the voice of the customer into the boardroom.

Media Contact
Company Name: Sterling Media
Contact Person: Daveeta Singh
Email: Send Email
Phone: +442078010077
Address:Sterling House 20-21 Astwood Mews 
City: South Kensington
State: London SW7 4DE
Country: United Kingdom